Indian fashion brands coming up with new product categories

Indian retailers are continuously coming up with various developments, with the focus not just on store expansion, but also on adding new product lines and new collections.

Delhi-based luxury women’s traditional wear brand Mulmul has launched its first ever western wear collection as the brand diversifies its product selection. It is known for its highly feminine kurta sets featuring lace details, pastel hues and delicate motifs.

Stepping into western wear, the brand has launched a new line of loose fit yet tailored separates in pure white hues.

The collection’s simple color palette is contrasted by its delicate detailing which renders the garments as luxury pieces. The collection has a mix of floral and geometric detailing and is designed for the summer season. Notable items include long-line waistcoats and cropped trousers featuring geometric cutouts.

Mulmul was launched as an e-commerce brand in 2018 and has ambitious bricks-and mortar expansion plans for 2022. The brand plans to open seven new stores to bring its total store count to 11.

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